Graphic design is the craft of creating visual content to communicate messages. Applying visual hierarchy and page layout techniques, graphic designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs to optimize the user experience.

graphic designers use photographs or illustrations, they rely on images to grab the audience’s attention and express specific messages. An image works on multiple levels simultaneously: It provides context for a designer’s communication, adds necessary drama or action, and creates an overall mood.

Whether you’re creating a flyer for a lost pet, a gallery opening or a fundraising campaign, Canva’s easy-to-use flyer maker has you covered.

Our extensive range of templates has designs for every need—or, use your imagination to design from scratch. With an image library of over 2 million icons, illustrations and photos, plus hundreds of free fonts, we’ve got all the ingredients you need to get the look you want.

In graphic design, “the essence is to give order to information, form to ideas, expression, and feeling to artifacts that document the human experience.”

Texture is the feel of a surface—furry, smooth, rough, soft, gooey or glossy. Most graphic designers must visually convey texture by using illusions to suggest how their work might feel if viewers could touch it.